Lexusforum

Lexus heeft gisteren een nieuw online tv-kanaal gelanceerd met de naam L/Studio. Het ziet er naar uit dat Lexus met deze stap een echt life-style merk gaat worden. Op het kanaal wordt oa de serie vertoond met de naam “Web Therapy. Hierin speelt niemand minder dan Lisa Kudrow (Friends; Phoebe Buffay ) de rol van een rare psychiater.

Quote reuters:

The carmaker is launching an Internet-only branded channel Tuesday (September 23) stocked with a full slate of original programing headlined by [Lisa] Kudrow [from Friends] in a shortform comedy series in which she plays a nutty shrink. In an effort to keep the buzz going for the project, Lexus plans to recruit more celebrity contributors in the coming months. For now, the rest of L Studio is an eclectic mix of high-toned nonfiction programing that concerns everything from art to architecture to science. Some notable figures who are profiled on the site include the Doors’ Ray Manzarek and designer Patricia Field. Taken together, the connective thread between the programing mix and the Lexus brand, Blanchard said, is the theme of innovation. "We kind of look at ourselves as a broadband HBO," she said. "Being on broadband in and of itself is innovative for a lot of these artists."